Holiday Client Touch Points: How Real Estate Agents Can Stay Top-of-Mind During the Festive Season

Why the Holidays Are the Perfect Time for Client Touch Points

For many real estate agents, the holidays bring a slower season — but that doesn’t mean your business has to cool down. In fact, it’s one of the best times of the year to strengthen relationships, show appreciation, and stay top-of-mind with past, current, and potential clients.

Strategic, genuine touch points during the holidays can lead to referrals, repeat business, and a warm start to the new year.

1. Send Personalized Holiday Cards or Emails

A thoughtful, personalized card still goes a long way in a digital world.

• Handwritten cards stand out — especially when you mention something personal like their new home or family milestone.

• Email newsletters are a great alternative if your client base is large. Keep it simple, festive, and branded with your photo and logo.

• Include a short market update or homeowner tip for value without sounding salesy.

💡 Pro Tip: Segment your list — send one message to past buyers, another to sellers, and a different one to prospects still searching.

2. Deliver Small Client Appreciation Gifts

Everyone loves a surprise! Delivering (or mailing) small tokens of appreciation is a great way to show gratitude.

Consider gifts like:

• A custom ornament or branded cookie set

• A locally sourced gift basket

• A coffee shop or home improvement gift card

Personalize when possible — something that reminds them of their new home or neighborhood makes it more meaningful.

3. Host a Holiday Event or Giveaway

Even a simple get-together can leave a big impression.

• Host a holiday open house, client appreciation party, or photos with Santa event.

• Not up for an in-person event? Try a virtual holiday giveaway — like a local restaurant gift card or a “home for the holidays” décor basket.

These events not only create goodwill but also help you reconnect with clients you haven’t seen in a while.

4. Share Holiday-Themed Content on Social Media

The holidays are a goldmine for engagement! Post authentic, seasonal content to keep your audience interacting with your brand.

Ideas include:

• Decorating or home-staging tips for the holidays

• Community light displays or local holiday events

• “Then and now” photos of clients in their new homes

• Gratitude posts thanking your clients and partners

📸 Don’t forget to use local hashtags and tag community pages to boost your visibility.

5. Offer a “New Year, New Home” Market Update

As the year ends, homeowners start thinking ahead — about upgrades, investments, or potential moves.

Send a New Year market outlook email or social media video summarizing:

• How the local market performed this year

• Predictions for next year

• Tips for buying or selling after the holidays

Position yourself as a trusted local expert, not just a sales agent.

6. Check In with Past Clients

Sometimes the best touch point is simply a friendly check-in. Send a quick message or make a call:

“Hi [Client Name], I hope you’re enjoying your first holiday season in your new home! Just wanted to wish you happy holidays and see how everything’s going.”

That kind of authentic outreach can spark conversations about referrals or future plans.

7. Give Back — and Get Involved Locally

Supporting your community during the holidays strengthens your brand and builds trust.

• Sponsor a toy drive, food bank, or local charity event

• Share volunteer photos and encourage followers to participate

• Partner with a local business for cross-promotion

It’s a win-win: you make a difference and deepen your community connections.

Final Thoughts

The holidays aren’t just about transactions — they’re about relationships. Consistent, thoughtful touch points show your clients that you care beyond the closing table.

Whether it’s a warm card, a social media post, or a small gift, every interaction builds trust and loyalty — ensuring that when they (or someone they know) need a real estate agent, you’re the first name that comes to mind.